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Consumer Digital Marketing Manager at Hamilton Beach Brands, Inc.

Location: Glen Allen, VA, 23060, US

Job Summary:

Job Duties and Scopes
- Develop and implement digital marketing plans to enhance brand reach and consumer interaction.
- Monitor and optimize digital marketing campaign performance for ROI.
- Manage Customer Relationship Management (CRM) via Klaviyo, including email marketing campaigns.
- Ensure coordination between business units to maximize results and client satisfaction.

Required Skills
- Expertise in digital marketing, CRM systems, and email marketing.
- Strong project management and multitasking abilities.
- Excellent communication skills for stakeholder engagement.

Required Experiences
- 10+ years in digital marketing, with 3+ years in email marketing.
- 5+ years in personnel and budget management.
- Proven success in driving business results through digital marketing efforts.

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