Location: Miami, FL, US
Job Summary:
Job Duties and Scopes:
- Develop, execute, and optimize paid social campaigns on platforms like Meta, LinkedIn, and Twitter.
- Create an ad testing system using varied content sources.
- Collaborate with creative teams to align ad content with goals.
- Monitor and optimize campaign performance, providing insightful reports.
- Manage media buying activities, including budget and bidding strategies.
Required Skills:
- Proficiency in Meta/LinkedIn/Pinterest/Twitter Ads Manager and Google Analytics.
- Strong analytical skills for data-driven decision-making.
- Expertise in ad targeting, segmentation, and audience insights.
- Excellent communication and presentation skills.
Required Experiences:
- Proven success in managing Paid Social Media campaigns with a strong portfolio.
- Demonstrated experience in optimization of key performance metrics (CTR, Conversion Rate, ROAS).
Job URLs: