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Paid Media Specialist (Entry Level) – Austin, TX at Optimal

Location: Austin, TX, 78702, US

Job Summary:

Job Duties
- Create and build advertising campaigns from inception to launch.
- Conduct competitive analysis and keyword research.
- Analyze performance data and prepare client reports.
- Optimize campaign performance through continual testing.
- Manage client advertising budgets and ensure effective allocation.

Required Skills (Keywords)
- Analytical
- Creative
- Scientifically-minded
- Growth mentality
- Passionate
- Resourceful
- Organized
- Detail-oriented

Required Experiences (Topics)
- Bachelor's degree in relevant field or equivalent experience.
- Knowledge of Google Ads and/or Facebook Ads.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint.
- Strong mathematical and analytical abilities.
- Effective written and verbal communication skills.

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