Location: Raleigh, NC
Job Summary:
Job Duties
- Develop and implement email marketing strategies to enhance brand awareness and customer engagement.
- Oversee creation, deployment, and optimization of email campaigns.
- Utilize advanced segmentation for personalized content delivery.
- Monitor and analyze campaign performance metrics, providing insights for improvement.
- Manage email marketing tools and stay updated on technologies.
- Collaborate with various departments to ensure alignment with goals.
Required Skills
- Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Marketo).
- Strong analytical skills with a data-driven decision-making approach.
- HTML/CSS knowledge and familiarity with data analytics tools (e.g., Google Analytics, Tableau).
- Creative ability to develop compelling email content and design.
- Strong problem-solving skills and entrepreneurial spirit.
Required Experience
- Bachelor's degree or relevant experience in business, marketing, finance, or similar fields.
- 5+ years of experience in email marketing and digital marketing.
- Proven track record of driving measurable results in email campaigns.
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