Location: New York, NY, 10014, US
Job Summary:
1. Job Duties and Scope:
- Drive analytic insights and strategic thinking for client media strategies.
- Utilize data for media performance and optimization.
- Conduct ongoing analysis for campaign adjustments.
- Develop measurement systems for reporting and tracking.
- Act as primary contact for measurement system projects.
2. Required Skills:
- Strong analytical skills and problem-solving abilities.
- Knowledge of digital media and advertising.
- Proficiency in data science tools (PowerBI, Tableau, Python).
- Expertise in statistical analysis and data visualization.
- Ability to communicate insights compellingly.
3. Required Experience:
- Minimum 8 years in marketing analytics at a media agency or consulting firm.
- Experience with B2C/B2B digital campaign measurement.
- Familiarity with media research tools and performance data analysis.
- Proven track record of implementing data-driven solutions.
Job URLs: