Location: New York, NY, US
Job Summary:
Job Duties
- Oversee data needs for addressable TV targeting and measurement.
- Prepare analytics reports and visualize insights.
- Collaborate with sales executives on targeted TV initiatives.
- Create custom audience targets using data management tools.
- Assess feasibility of measurement studies and track media plan costs.
- Benchmark data and measurement results with the data team.
- Communicate and solve problems with data partners.
Required Skills (Keywords)
- Data analysis
- Targeted media
- Addressable TV
- Research methodologies
- 1st and 3rd party data
- XLS, PPT proficiency
Required Experiences (Topics)
- Bachelor's Degree
- 1-3 years in data roles with publishers/agencies
- Experience with targeted media and addressable TV preferred
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