Location: Seattle, WA, 98115, US
Job Summary:
Job Duties and Scopes:
- Oversee customer acquisition for ecommerce, setting KPIs and success metrics.
- Manage multi-million-dollar marketing budget across various channels (e.g., Facebook, TikTok, YouTube).
- Collaborate with creative teams to produce effective marketing assets.
- Evolve attribution models and optimize marketing strategy with data insights.
- Drive customer acquisition through lifecycle efforts and testing strategies.
Required Skills:
- Expertise in paid acquisition and multi-channel marketing.
- Strong analytical skills in testing methods (e.g., A/B tests) and BI tools.
- Creative direction and team leadership capabilities.
- Financial acumen related to P&L and business metrics.
- Understanding of customer journey and digital marketing efficiency.
Required Experiences:
- 8+ years in paid acquisition, with experience in DTC and subscription models.
- Proven track record managing large marketing budgets.
- Leadership experience in team development within marketing functions.
- Background in analytics and digital health is a plus.
- Genuine interest in healthcare and sleep conditions.
Job URLs: