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Senior SEM Digital Marketing Specialist | Remote at Randall-Reilly

Location: Tuscaloosa, AL, 35406, US

Job Summary:

Job Duties and Scopes:
- Manage SEM & Performance Max campaigns from strategy development to execution and analysis.
- Use analysis tools to enhance paid media account efficiency.
- Optimize targeting, campaign structures, and ad copy to meet client KPIs.
- Communicate performance results and recommendations to internal stakeholders.
- Identify growth opportunities for clients.

Required Skills:
- Strong understanding of Google Ads, SEM & PMAX campaigns.
- Proficiency with Excel/Google Sheets.
- Analytical skills and attention to detail.
- Superior time and project management skills.
- Strong communication and interpersonal skills.

Required Experiences:
- Agency experience preferred.
- Experience managing multiple client campaigns simultaneously.

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