Location: Minneapolis, Minnesota, us
Job Summary:
Job Duties:
- Define and maintain KPI and data dictionary for marketing analytics.
- Liaise with EACX team on product and customer data definitions.
- Develop accessible datamart and reporting tools.
- Manage Marketing Mix Modeling tool for performance insights.
- Centralize experimentation governance across marketing.
- Innovate in marketing measurement and reporting processes.
Required Skills (Keywords):
- Data engineering
- Data architecture
- SQL, SAS, R, Python, Excel, Alteryx, Hadoop
- Dashboarding (Adobe Analytics, Tableau, Power BI)
- Strong data management
- Marketing measurement methodologies
Required Experience (Topics):
- 10-15 years in data product ownership
- Experience with marketing datasets
- Leadership and team development expertise
- Collaboration at senior levels
Job URLs: