Location: Remote, US
Job Summary:
Job Duties:
- Manage and optimize Google Analytics (GA4) and Google Tag Manager.
- Integrate data from various marketing platforms for performance tracking.
- Analyze website metrics and collaborate on user experience improvements.
- Provide detailed reports on campaign performance and audience insights.
- Oversee SEO and SEM analytics and collaborate with content teams.
- Ensure compliance with data protection laws and govern data integrity.
Required Skills:
- Google Analytics (GA4), Google Tag Manager.
- Data visualization tools (Tableau, Power BI, Google Data Studio).
- Excel, SQL; familiarity with Python or R is a plus.
- A/B testing and website optimization strategies.
- Strong communication for presenting insights.
Required Experiences:
- Bachelor's degree in Marketing, Data Analytics, or related field.
- Significant experience in marketing data analytics, specifically digital platforms.
- Expertise in SEO/SEM tools and marketing platform integrations.
Job URLs: