Location: Wilmington, DE
Job Summary:
Job Duties and Scopes
- Support development and management of paid search campaigns.
- Monitor and analyze campaign performance metrics (CTR, CPC, CPA).
- Compile and report on campaign insights for stakeholders.
- Collaborate with product teams to align search strategies with marketing goals.
- Present campaign performance and strategic insights.
- Identify new opportunities and strategies.
- Assist in search engine marketing compliance.
- Support budget management and tracking expenditures.
Required Skills
- Bachelor's degree in Marketing, Business, or related field.
- Basic understanding of search engine marketing (SEM) principles.
- Strong analytical and data interpretation skills.
- Proficiency in Microsoft Office Suite.
- Excellent written and verbal communication skills.
- Strong organizational and attention to detail.
Required Experiences
- Familiarity with analytics tools (Excel, Tableau, Google Analytics) preferred.
- 2+ years of experience in marketing management, account management, or channel strategy, preferably in acquisitions.
Job URLs: