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Sr. Specialist, Digital Advertising at AutoNation

Location: Fort Lauderdale, Florida, 33301, United States of America

Job Summary:

Job Duties and Scopes:
- Develop and execute digital marketing strategy to meet financial goals.
- Manage technical aspects, including API integrations and keyword tracking.
- Analyze reporting for campaigns and optimize various elements such as audiences and creatives.
- Collaborate with internal and external partners to enhance customer experience.

Required Skills:
- Proficiency in digital marketing platforms (Google Ads, Meta Ads).
- Advanced Excel skills (VLOOKUPs, Pivot Tables).
- Critical thinking and strategic communication abilities.

Required Experiences:
- 2-4 years of progressive marketing experience.
- 1-2 years of SEM experience; familiarity with display advertising preferred.
- Experience with project management platforms.

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