Location: Reston, Virginia, 20190, United States of America
Job Summary:
Job Duties and Scopes
- Develop, manage, and optimize B2B and B2G paid media campaigns on platforms like Google Ads and LinkedIn.
- Execute campaigns across various digital channels: search, display, social, video, and retargeting.
- Track and analyze campaign performance using data insights for continuous optimization and improvement.
- Collaborate with cross-functional teams to align marketing strategies.
Required Skills
- Expertise in digital advertising strategies, audience targeting, and programmatic advertising.
- Proficiency with analytics tools (e.g., Google Analytics).
- Strong analytical skills for data interpretation and decision-making.
- Excellent verbal and written communication skills.
Required Experiences
- Minimum 3 years managing paid media campaigns, preferably in B2B, B2G, and ABM contexts.
- Proven experience driving measurable results in lead generation and customer acquisition.
- Familiarity with A/B testing and conversion rate optimization.
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