Location: Reston, Virginia, us
Job Summary:
Job Duties
- Design and implement digital marketing and demand generation programs.
- Develop and optimize campaigns across various channels (email, digital, paid, webinars, events).
- Lead paid and third-party campaign strategies.
- Optimize digital channels to support campaigns.
- Measure and analyze demand generation program performance.
- Support strategic marketing plans for industry efforts.
- Manage and grow a demand generation team.
- Evaluate and manage external vendors.
Required Skills (Keywords)
- B2B/B2G marketing
- Marketing automation (Marketo, Dynamics)
- Data analysis
- Campaign optimization
- Project management
- Excellent communication
Required Experiences (Topics)
- 15+ years in marketing
- Collaboration with senior leaders
- Team-based work across departments
- Demand creation and sales opportunity acceleration
- Corporate or marketing agency experience
- Federal capture and procurement processes
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