Location: Atlanta, Georgia, 30328, United States
Job Summary:
Job Duties:
- Lead measurement strategy for audience-targeted media using 1st and 3rd party data.
- Develop innovative media impact measurement approaches.
- Implement measurement for various media channels.
- Collaborate with cross-functional teams on media strategies and measurement.
- Analyze links between marketing KPIs and business outcomes.
- Build dashboards for consumer sentiment and marketing trends.
Required Skills:
- CDPs and Clean Room technologies
- Media measurement techniques
- Analytical skills
- Storytelling skills
- Team-oriented collaboration
Required Experiences:
- Media measurement tools (3-5 years)
- ETL tools (1-2 years)
- Dashboard tools (2-5 years)
- SQL or database querying (1+ year)
Job URLs: