Location: St. Louis, MO, 63101, US
Job Summary:
Job Duties and Scopes:
- Manage and optimize PPC campaigns across search, display, and social media.
- Coordinate ad spend and minimize waste with internal marketing teams.
- Utilize multi-touch attribution for cross-channel reporting.
- Implement automated bidding strategies and conduct A/B testing.
- Analyze campaign KPIs to generate actionable insights.
Required Skills:
- Advanced Excel for data analysis and report creation.
- Proficiency in Google Ads, Bing Ads, and web analytics tools.
- Knowledge of SEO tools (e.g., SEMRush, Ahrefs) and conversion rate optimization (CRO).
- Familiarity with Google Tag Manager for tracking.
Required Experiences:
- 2+ years in PPC management, data analysis, and campaign optimization.
- Experience with competitor research and benchmarking.
- Hands-on experience with automated bidding tools and e-commerce platforms.
Job URLs: