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Content Marketing Manager at Salesforce

Location: Indianapolis, IN

Job Summary:

1. Job Duties and Scope:
- Develop and execute a comprehensive content strategy for brand awareness and lead generation.
- Create high-quality content (blog posts, white papers, webinars, etc.).
- Collaborate with cross-functional teams to align content with marketing objectives.
- Conduct research to identify trends and pain points for informed content development.
- Manage the content creation process and adhere to deadlines.
- Utilize data to measure and optimize content performance.

2. Required Skills:
- Strong storytelling ability.
- Proficiency in digital marketing.
- Excellent writing and editing skills.
- Knowledge of content marketing best practices.
- Familiarity with data analytics.

3. Required Experiences:
- Proven track record in creating compelling content.
- Experience in a fast-paced marketing environment.
- Background in collaborating with various teams or stakeholders.
- Familiarity with content creation and management processes.

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