Location: Remote, US
Job Summary:
Job Duties and Scopes
- Manage Google Analytics setup, optimization, and reporting.
- Integrate and centralize data from various marketing platforms.
- Analyze website traffic and implement optimization strategies.
- Provide detailed reporting and develop custom dashboards.
- Oversee SEO and SEM campaign performance.
- Collaborate across teams to align data initiatives and optimize marketing investments.
- Ensure data compliance and governance standards.
Required Skills
- Expertise in Google Analytics (GA4) and Google Tag Manager.
- Proficiency in data visualization tools (e.g., Tableau, Power BI).
- Strong Excel, SQL, and familiarity with Python or R.
- Knowledge of SEO/SEM tools and A/B testing strategies.
- Excellent communication skills for data presentation.
Required Experiences
- Significant experience in marketing data analytics focused on digital platforms.
- Proven background in integrating marketing platform data.
- Experience with SEO/SEM campaign analysis and optimization.
- Bachelor's degree in Marketing, Data Analytics, Computer Science, or related field.
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