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Digital Media Strategist (PPC, Paid Search) at Strategic America

Location: Clive, IA, 50325, US

Job Summary:

1. Job Duties and Scopes:
- Understand and analyze performance metrics (CPL, CPC, CTR, etc.).
- Perform tests and optimizations in Google Ads, Microsoft Ads, and Facebook Ads.
- Lead client meetings and provide advertising campaign strategies.
- Manage client accounts and relationships independently.
- Monitor industry trends and participate in SEM conferences.

2. Required Skills:
- Strong knowledge of digital marketing, particularly SEM.
- Project management and communication skills.
- Proficiency in using Google Tag Manager and keyword planning tools.
- Ability to work in a fast-paced, collaborative environment.

3. Required Experiences:
- Bachelor's degree required.
- 1-3 years of experience in digital marketing.
- Experience in launching and optimizing SEM campaigns.

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