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Digital Marketing Analyst at Stanley Martin Homes

Location: Reston, VA, 20190, US

Job Summary:

Job Duties and Scopes
- Analyze and improve digital marketing performance.
- Implement tracking mechanisms and gather data from various sources.
- Conduct competitor analysis and market trend studies.
- Develop and manage digital marketing spend models and insights.
- Create presentations to visualize data and insights.
- Participate in weekly performance review meetings.

Required Skills
- Strong analytical and solution-oriented skills.
- Attention to detail and positive attitude.
- Excellent communication skills (verbal and written).
- Intellectual curiosity.

Required Experiences
- BS in marketing, analytics, statistics, or related field.
- 3+ years of digital marketing experience in data analytics and modeling.
- Google Analytics Individual Qualification (GAIQ).
- Digital advertising agency experience preferred.

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