Location: New York, New York, United States
Job Summary:
Job Duties and Scopes
- Execute go-to-market (GTM) strategies and manage large-scale product launches.
- Develop persuasive messaging and collaborative marketing materials.
- Monitor and optimize launch performance; identify relaunch opportunities.
- Conduct competitive analyses and discover new market opportunities through research.
Required Skills
- Strong analytical and problem-solving abilities; data-driven mindset.
- Excellent communication (written and verbal) and organizational skills.
- Proficiency in marketing automation (e.g., Marketo), CRM (e.g., Salesforce), and web analytics.
- Ability to manage projects in a fast-paced environment.
Required Experiences
- 7+ years in B2B product marketing, ideally in SaaS; financial services experience preferred.
- Proven success in leading product launch and relaunch programs.
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