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eCommerce Social Media Specialist at PepsiCo

Location: New York, New York, US

Job Summary:

Job Duties:
- Define strategy to drive traffic and acquisition to product detail pages.
- Partner with agencies for scalable eCommerce conversion campaigns.
- Build relationships with brand marketing teams for eCommerce integration.
- Explore and test emerging digital marketing technologies.
- Leverage analytics to optimize spend and ROI across channels.

Required Skills (Keywords):
- Marketing expertise
- Digital KPIs
- Analytical mindset
- Project management skills
- Communication skills

Required Experiences (Topics):
- 2-3 years in digital marketing
- Self-managing paid social ad campaigns
- Driving results in multi-stakeholder environments
- Developing digital marketing programs

Job URLs: