Location: Trenton, New Jersey, 08608, United States of America
Job Summary:
Job Duties and Scopes
- Develop innovative media strategies for ICF.
- Create and present integrated media plans based on analytics.
- Monitor and manage media campaigns to meet client goals within budget.
- Cultivate vendor relationships and educate teams on best practices.
- Analyze results and prepare internal and client-facing reports.
Required Skills
- Strong knowledge of online and offline media channels.
- Proficient in Microsoft Office Suite (TEAMS, Excel, PowerPoint).
- Excellent communication, interpersonal, and presentation skills.
- Familiarity with media planning and analytics tools (e.g., Google Analytics).
Required Experiences
- Bachelor’s degree in a related field or equivalent experience.
- 2+ years in marketing or developing paid media solutions.
- Experience with third-party media partners and programmatic media buying is preferred.
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