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Marketing data analyst at Intuit Inc.

Location: Mountain View, California, us

Job Summary:

Job Duties
- Analyze website performance using clickstream data.
- Conduct deep dives on web traffic, audience, and conversion patterns.
- Develop web funnel reporting and data narratives.
- Build customer segmentation and predictive models.
- Improve dashboard efficiency for web funnel insights.
- Enhance web analytics instrumentation and data architecture.
- Collaborate with various analytics teams for customer acquisition insights.
- Perform ad-hoc analyses for actionable leadership insights.

Required Skills
- Web Analytics
- SQL
- R
- Python
- Data Visualization (Tableau)
- Statistical Analysis
- Predictive Modeling
- AI/ML Understanding
- Data Storytelling

Required Experiences
- 5+ years in web analytics
- 7+ years in coding and data pipelines
- 3+ years in statistical analysis
- 3+ years in enterprise web analytics platforms
- STEM degree or equivalent experience

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