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Sr. Specialist, Digital Advertising at AutoNation

Location: Fort Lauderdale, Florida, 33301, United States of America

Job Summary:

Job Duties and Scope:
- Develop and execute digital marketing strategy for paid media channels.
- Manage technical integrations and campaign management tools.
- Analyze campaign performance and create custom reports.
- Optimize campaigns and operate in a test-and-learn environment.
- Collaborate with internal stakeholders to enhance customer experience.

Required Skills:
- Proficient in digital marketing and data analysis.
- Strong Excel skills (VLOOKUPS, Pivot Tables).
- Familiarity with Google Ads, Meta Ads, and programmatic advertising.
- Critical thinking and strategic communication abilities.

Required Experience:
- 2-4 years of marketing experience; 1-2 years in SEM.
- Proven experience in business analysis and decision-making.
- Experience using project management platforms (e.g., Basecamp, Asana, Trello).

Job URLs: