Location: Washington, DC, 20011, US
Job Summary:
Job Duties and Scopes
- Oversee Salesforce Marketing Cloud platform and manage e-mail calendar/workflows.
- Create and deploy marketing emails, including dynamic content and automation strategies.
- Manage digital advertising, social media strategies, and web content analytics.
- Lead analytics and reporting functions for digital marketing campaigns.
Required Skills
- In-depth knowledge of Salesforce Marketing Cloud and CRM/marketing technologies.
- Experience in SEO/SEM, digital marketing campaigns, and data analytics.
- Proficiency in tools like Tableau or Power BI, with knowledge of HTML, CSS, and JavaScript.
- Strong communication, analytical, and project management skills.
Required Experiences
- Bachelor’s degree in communications, marketing, or business; advanced degree preferred.
- 5+ years of experience in marketing and communication or related fields.
- Proven experience in implementing marketing strategies and analytics.
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