Location: Waltham, Massachusetts, us
Job Summary:
Job Duties and Scopes
- Lead a team managing SEM, SEO, social media, affiliates, and marketing analytics.
- Develop and execute innovative digital marketing strategies to boost customer acquisition.
- Manage multi-million dollar budgets and provide executive-level performance summaries.
- Mentor and coach digital marketing professionals for career advancement.
- Collaborate cross-functionally to enhance customer experiences and optimize digital performance.
Required Skills
- Expertise in digital marketing across multiple channels.
- Strong leadership and team management skills.
- Proficiency in budget management and performance analytics.
- Knowledge of digital positioning, messaging, and branding.
Required Experiences
- 10+ years leading B2B digital marketing teams, especially in software/SaaS.
- 15+ years in marketing or related fields.
- Experience in managing large-scale marketing budgets ($50+ million).
- Background in high-growth environments with strategies such as acquisitions and mobile/PLG approaches.
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