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VP of Performance Marketing at BlueCross BlueShield North Carolina

Location: Boise, ID

Job Summary:

Job Duties:
- Develop CRM strategies for customer growth.
- Lead CRM channel integration with marketing and digital teams.
- Build and manage a high-performing marketing team.
- Create and manage marketing budgets for maximum ROI.
- Maintain relationships with external partners and agencies.
- Foster a test-and-learn culture for continuous improvement.

Required Skills (Keywords):
- CRM expertise
- Leadership
- Cross-functional collaboration
- Budget management
- Strategic marketing

Required Experiences (Topics):
- 10+ years in CRM/lifecycle marketing
- Leadership experience (7+ years)
- Degree in marketing/business (MBA preferred)
- Experience in business growth through marketing outcomes.

Job URLs: