Location: Harrisburg, PA
Job Summary:
1. Job Duties and Scopes:
- Serve as an internal expert in marketing analytics methodologies.
- Develop and apply audience targeting methods for high-value customer segments.
- Integrate various data sources to improve targeting accuracy and effectiveness.
2. Required Skills:
- Strong expertise in marketing analytics methodologies.
- Proficiency in audience targeting techniques.
- Ability to integrate and analyze data from multiple sources.
3. Required Experiences:
- Significant experience in data science or analytics, particularly in marketing.
- Demonstrated history of driving incremental lift through targeted marketing strategies.
Job URLs: