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Digital Marketing Specialist Job at Advanced Technology Services in Peoria at Advanced Technology Services

Location: Peoria, IL, United States

Job Summary:

Job Duties and Scopes:
- Perform routine website audits for broken URLs and SEO performance.
- Create and publish organic site pages and landing pages.
- Collaborate with vendors and internal teams on website strategy.
- Support PPC campaigns and SEO optimization.
- Improve email automation and audience segmentation.
- Develop processes to measure digital campaign effectiveness.

Required Skills:
- Working knowledge of website technologies, marketing automation, and CRM software.
- Solid knowledge of website analytics tools and SEO principles (e.g., Google Analytics, SEM Rush).
- Experience with digital advertising, graphic design, and art direction.
- Strategic thinking with a focus on demand generation and ROI.

Required Experiences:
- 2-5 years of proven marketing experience.
- Experience with PPC, retargeting ads, and geo-targeting.
- Familiarity with WordPress, Pardot, and Salesforce is desirable.

Job URLs: