Location: Raleigh, North Carolina, us
Job Summary:
Job Duties:
- Oversee online subscription sales platform for LexisNexis.
- Manage traffic acquisition and conversion strategies.
- Develop ecommerce strategies to improve website performance.
- Conduct market research to analyze buyer behavior.
- Oversee digital marketing channels (PPC, SEO, etc.).
- Maximize SEO for subscription conversion.
- Report on performance and manage marketing strategies.
Required Skills:
- Ecommerce operations
- Google Analytics
- Digital marketing concepts
- Attribution modeling
- A/B testing
- UX and web design proficiency
Required Experiences:
- Commercial outcome targets in B2B subscriptions
- Lead retail-focused digital marketing strategies
- Website speed optimization and conversion management
Job URLs: