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Svp marketing at Citi

Location: New York, New York, us

Job Summary:

Job Duties
- Develop digital acquisition strategies across paid and owned channels.
- Drive digital acquisition growth through competitive landscape assessment and optimization.
- Collaborate with product management and digital channel managers for asset development.
- Track and report program performance across online acquisition channels.
- Identify efficiencies and improve effectiveness in acquisition channels.
- Manage marketing campaigns across multiple online channels with attention to detail.

Required Skills (Keywords)
- Competitive Drive
- Accountability
- Analytical Mindset
- Communication Skills
- Resilience
- Collaboration
- Marketing Innovation

Required Experiences (Topics)
- Bachelor's degree
- Creative design and content development
- Martech and adtech experience (e.g., Adobe Analytics, Jira)
- Financial services or media agency experience

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