Location: Charlotte, North Carolina, us
Job Summary:
Job Duties:
- Develop and implement digital marketing strategies for education technology buyers.
- Track campaign effectiveness and manage digital media agency performance.
- Lead and mentor a team of digital marketers.
- Design and execute lead generation campaigns utilizing SEO, SEM, and paid media.
- Oversee website strategy and conversion performance.
- Analyze data for decision-making and prepare reports for senior management.
- Manage digital marketing budget and identify new opportunities.
Required Skills (Keywords):
- Digital marketing strategies
- Lead generation
- SEO, SEM, paid media
- Data-driven decision-making
- Team leadership
- Communication skills
- AI utilization
- Salesforce proficiency
Required Experiences (Topics):
- Bachelor's degree in related field
- 7+ years in digital marketing (B2B, education tech)
- Management of paid media and SEO agencies
- Advanced degree/MBA preferred
- US work authorization
Job URLs: