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Digital Marketing Specialist Job at ABB in New Berlin at ABB

Location: New Berlin, WI, United States

Job Summary:

Job Duties:
- Develop and execute engaging email marketing campaigns.
- Implement and manage marketing automation strategies and platforms.
- Oversee omnichannel campaign execution using ABM techniques and lead nurturing.
- Collaborate with sales teams for lead management and integration.
- Monitor and analyze marketing performance metrics for continuous improvement.

Required Skills:
- Proficiency in Salesforce and Pardot (Marketing Cloud Account Engagement).
- Expertise in digital marketing strategies including SEO, PPC, and email marketing.
- Strong data analysis and reporting skills.

Required Experience:
- Bachelor's degree and a minimum of 5 years in digital marketing.
- Experience in email marketing, lead management, and marketing automation.

Job URLs: