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Director digital marketing at Crocs

Location: Broomfield, Colorado, us

Job Summary:

Job Duties
- Drive digital commerce strategy for product marketing globally.
- Create and execute digital-first marketing campaigns.
- Utilize consumer insights and data analytics for positioning and strategy.
- Develop and lead global digital product marketing strategy.
- Oversee innovative digital marketing campaigns across channels.
- Collaborate with cross-functional teams for product launches.
- Establish KPIs and manage marketing budget.

Required Skills (Keywords)
- Digital marketing
- Analytics tools
- Team management
- Consumer insights
- Communication
- Leadership
- Project management
- Fast-paced adaptability

Required Experiences (Topics)
- 10+ years in digital marketing
- 5+ years in leadership roles
- Consumer goods or fashion industry experience
- Proven global campaign development
- Data-driven decision-making

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