Location: Milwaukee, WI, 53202, US
Job Summary:
1. Job Duties and Scope:
- Develop and implement comprehensive digital marketing strategies.
- Manage end-to-end execution and performance analysis of digital campaigns.
- Lead A/B testing and optimization efforts.
- Enhance digital segmentation and lead scoring.
- Implement SEO and SEM strategies to increase visibility.
- Monitor KPIs and generate reports for stakeholders.
- Collaborate cross-functionally with marketing and sales teams.
- Stay updated with digital marketing trends and tools.
2. Required Skills:
- Strong understanding of digital marketing channels (email, social media, SEM).
- Proficient in digital marketing tools (CDP, MAP, AI).
- Analytical and problem-solving skills.
- Exceptional written and verbal communication skills.
- Strategic thinking and innovation.
3. Required Experience:
- Minimum of 5 years in digital marketing, preferably in financial services.
- Bachelor’s degree in marketing, business, or related field.
- Experience leading cross-functional teams (preferred).
Job URLs: