Location: Houston, TX
Job Summary:
Job Duties:
- Enhance alignment of marketing groups around shared strategies.
- Foster customer value and experience metrics in marketing efforts.
- Collaborate with revenue operations on reporting for marketing programs.
- Analyze campaign performance and identify improvement areas.
- Develop audience segments with product marketing.
- Create sales enablement resources.
- Utilize marketing tools for engagement and segmentation.
- Execute webinars and virtual events.
- Ensure compliance with data governance.
- Participate in company goals and Disaster Recovery plan.
Required Skills (Keywords):
- Marketing automation
- Customer segmentation
- Data analysis
- Communication
- Project management
- Problem-solving
- Relationship building
- Tech-savvy
Required Experiences (Topics):
- Operations experience in sales
- Experience with MarTech tools (6Sense, Drift, Eloqua, ON24)
- B2B marketing experience
- Knowledge of marketing/sales funnels and KPIs
- Salesforce proficiency
Job URLs: