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Director Digital Analytics at Santander Holdings USA Inc

Location: Quincy, Massachusetts

Job Summary:

Job Duties and Scope:
- Lead the Digital Data and Analytics team for digital banking initiatives.
- Support executive strategy, digital marketing, and customer insights.
- Oversee site monitoring, segmentation, tag management, and testing.
- Define, build, and manage data analytics frameworks.

Required Skills:
- Expertise in digital analytics tools and methodologies.
- Proficiency in data visualization and reporting.
- Strong analytical and problem-solving skills.
- Familiarity with tag management systems and A/B testing.

Required Experiences:
- 5+ years of experience in digital analytics.
- Experience in leading data-driven strategies and teams.
- Background in digital marketing or banking sectors preferred.

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