Location: Richmond, VA
Job Summary:
Job Duties and Scope
- Develop, execute, manage, and report on paid media strategies.
- Build and maintain strong client relationships to ensure retention and growth.
- Optimize digital marketing accounts across various platforms (Google Ads, Facebook, etc.).
- Troubleshoot client issues and implement landing page optimization tests.
- Stay updated on industry trends and support training initiatives.
Required Skills
- Expertise in performance paid media principles (keyword targeting, audience segmentation, etc.).
- Advanced analytical and research skills; data- and detail-oriented.
- Proficient in MS Office Suite and Google Suite, especially Excel and Google Sheets.
- Strong written, verbal, and visual communication skills.
Required Experience
- 3+ years in paid media campaign management.
- 2+ years with Google Analytics or comparable analytics platforms.
- Experience managing campaigns across multiple digital advertising channels.
- Proven success in optimizing paid media campaigns to meet client goals.
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