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Business AI Digital & Web Lead - Product Marketing at SAP

Location: Newtown Square, PA, US

Job Summary:

Job Duties and Scopes
- Design and implement digital strategies for SAP Business AI solutions across digital channels.
- Develop customer journey maps to enhance customer satisfaction and loyalty.
- Collaborate with cross-functional teams to align marketing initiatives with business goals.
- Analyze customer data to identify trends and improve the customer journey.

Required Skills
- Strong digital marketing and web strategy expertise.
- Proficient in customer journey mapping and user experience design.
- Ability to analyze digital campaign performance and optimize customer interactions.

Required Experiences
- 10+ years of work experience, with 6-8 years in product marketing.
- Bachelor's degree required; Master's/MBA preferred.

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