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Digital Marketing Director (Website) at West Shore Home

Location: Mechanicsburg, PA, 17055, US

Job Summary:

Job Duties
- Develop and execute comprehensive website strategy.
- Oversee design, functionality, and content for user experience.
- Collaborate cross-functionally for insights and trends integration.
- Track and report site performance metrics.
- Provide weekly and monthly performance reporting.

Required Skills (Keywords)
- Website strategy
- User experience (UX)
- Cross-functional collaboration
- Web analytics (Google Analytics, Adobe Analytics)
- SEO expertise

Required Experience (Topics)
- 7 years in managing website UX and strategy for B2C campaigns.
- 5 years in managing teams for B2C website and SEO efforts.
- Understanding of web development principles.

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