Location: Boston, Massachusetts, US
Job Summary:
Job Duties
- Lead media strategy and planning to translate client goals into paid media campaigns.
- Set up, execute, optimize, and report on paid media campaigns across various platforms.
- Create reports on campaign performance and collaborate with the Analytics team.
- Manage client budgets and negotiate media buys with partners.
- Prepare key media buying documents and conduct competitive audits.
Required Skills
- Strong analytical and creative thinking skills.
- Expertise in paid social media and traditional media channels.
- Knowledge of campaign optimization and market assessment.
- Exceptional verbal and presentation skills.
Required Experience
- 6+ years in creating integrated paid media programs for B2B and B2C clients.
- Experience with paid social channels like Meta, LinkedIn, and others.
- Proven track record of delivering measurable results and managing multiple projects.
- Bachelor's degree or equivalent relevant experience.
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