Location: Birmingham, Alabama, us
Job Summary:
Job Duties:
- Establish and execute inbound marketing strategy to drive leads and conversions.
- Manage lead and email database segmentation, growth, and cleanliness.
- Develop and deploy promotional and transactional email campaigns.
- Facilitate A/B testing to improve conversion rates.
- Manage digital marketing campaign calendar and communication.
- Track digital marketing program success against KPIs.
Required Skills:
- Inbound marketing
- Email campaign management
- HubSpot proficiency
- Workflow management
- Detail-oriented
- Communication skills
- Microsoft Office
- HTML/Javascript knowledge
Required Experiences:
- BA/BS degree
- 1-3 years in digital/email marketing
- Inbound/triggered campaign development
Job URLs: