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Sr. Specialist, Digital Advertising at AutoNation

Location: Fort Lauderdale, Florida, 33301, United States of America

Job Summary:

Job Duties
- Develop and execute digital marketing strategy.
- Manage technical aspects, including API integrations.
- Maximize campaign profitability in bid auction environments.
- Create and analyze reporting for campaigns.
- Use metrics for data-driven decision-making.
- Optimize campaign elements (audience, keywords, creatives).
- Continuous testing to improve campaigns.
- Collaborate with senior stakeholders for customer experience enhancements.
- Adhere to company policies and values.

Required Skills (Keywords)
- Digital marketing
- SEM
- Google Ads
- Meta Ads
- Excel (VLOOKUPS, Pivot Tables)
- Critical thinking
- Communication
- Attention to detail

Required Experiences (Topics)
- 2-4 years progressive marketing experience
- 1-2 years SEM experience
- Experience with digital marketing platforms and tools
- Project management platform experience

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