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eCommerce Marketing Associate at PepsiCo

Location: Plano, Texas, US

Job Summary:

Job Duties and Scope
- Lead eCommerce marketing campaign execution across various channels.
- Develop promotional and media plans with analytical insights.
- Collaborate with Shopper Marketing on omni-channel programs.
- Manage creative processes for digital campaigns.
- Analyze campaign performance and communicate insights.
- Optimize media plans to improve ROI.
- Partner with Finance on budget tracking and invoicing.
- Track competitive eCommerce activities for opportunity identification.

Required Skills
- Strong project management and organizational skills.
- Proficiency in analytical skills and data interpretation.
- Advanced Excel and PowerPoint capabilities.
- Demonstrated problem-solving abilities.
- Excellent verbal and written communication.
- Understanding of digital marketing channels and KPIs.

Required Experience
- 2+ years of eCommerce digital marketing experience.

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