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Sr. Specialist, Digital Advertising at AutoNation

Location: Fort Lauderdale, Florida, 33301, United States of America

Job Summary:

Job Duties:
- Develop and execute digital marketing strategy
- Manage API integrations and campaign management tools
- Navigate bid auction environments for profitability
- Analyze reporting for campaigns
- Optimize campaign elements (audiences, keywords, ads)
- Partner with stakeholders for customer experience enhancements

Required Skills (Keywords):
- Digital marketing
- Data-driven
- SEM
- Google Ads
- Meta Ads
- Campaign optimization
- Project management
- Excel (VLOOKUP, Pivot Tables)
- Communication skills

Required Experiences (Topics):
- 2-4 years of marketing experience
- 1-2 years of SEM experience
- Business analysis and decision-making
- Digital marketing technology integration

Job URLs: