Location: Waltham, Massachusetts, US
Job Summary:
Job Duties:
- Understand the needs and buying journeys of target accounts.
- Develop personalized content experiences for decision-makers.
- Track and analyze campaign performance; optimize strategies based on data.
- Collaborate with sales teams on account goals and insights.
- Build relationships with regional and product marketing teams.
- Stay updated on ABM trends and technologies for program improvement.
Required Skills (Keywords):
- Strategic marketing
- Account Based Marketing (ABM)
- Personalization
- Data analysis
- Collaboration
- Relationship building
- Content creation
Required Experiences (Topics):
- Experience in ABM programs
- Background in sales and marketing alignment
- Knowledge of campaign performance tracking
- Familiarity with marketing technologies
Job URLs: