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Paid Media Strategist – Austin, TX at Optimal

Location: Austin, TX, 78702, US

Job Summary:

Job Duties
- Lead digital marketing strategy development for clients.
- Create and build advertising campaigns from scratch.
- Manage and optimize multi-channel advertising campaigns.
- Build and maintain client relationships as the primary point of contact.
- Perform reporting and deep-dive analysis using analytics tools.
- Manage client advertising budgets and make informed spending decisions.

Required Skills
- Digital marketing strategy
- Campaign management
- Analytical proficiency
- Client communication
- Proficiency in Google Analytics, Google Ads, and analytics platforms
- Microsoft Office Suite (Excel, PowerPoint)

Required Experiences
- 2+ years in paid media campaigns
- Bachelor's degree in relevant field or equivalent experience
- Hands-on campaign management experience with digital channels

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