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Social media manager at Upfield

Location: Hackensack, New Jersey, us

Job Summary:

Job Duties
- Lead earned & owned media activation in the USA
- Manage Violife "Big Bet" brand activation across various channels
- Utilize cultural insights for real-time brand engagement
- Drive marketing efficiency through testing and learning
- Execute in-real-life brand activations
- Engage with Violife's digital community
- Manage brand budget and ensure marketing effectiveness
- Collaborate on product innovation and sales strategies
- Ensure compliance with legal requirements
- Coach a direct report

Required Skills (Keywords)
- PR & Social Media
- Strategic thinking
- Creative development
- Project management
- Social media trends (TikTok, Instagram)
- Data analysis
- Organizational skills
- MS Excel & PowerPoint

Required Experiences (Topics)
- 3-4+ years in PR & Social Media
- Brand management in food/consumer space
- Experience in the US market
- Bachelor's degree required

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