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Marketing strategist at Prisma Health

Location: Greenville, South Carolina, us

Job Summary:

Job Duties and Scopes:
- Manage and execute loyalty email and SMS campaigns on Salesforce Marketing Cloud.
- Collaborate with Executive Director to implement a new CRM platform.
- Analyze customer segments to inform strategies for engagement and retention.
- Monitor KPIs and ROI, adjusting campaigns based on insights.
- Work with various teams to deliver effective CRM campaigns.

Required Skills:
- Expertise in CRM platforms.
- Proficient in Excel.
- Knowledge of SEO optimization.
- Experience with analytics technologies across various marketing platforms.

Required Experiences:
- 10 years of relevant experience in marketing, CRM, and consumer journey.

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